Monday, July 28, 2014

Netflix Originals are Soaring, but What Happened to Amazon & Hulu?

If you’re a fan of streaming video, than you probably have a Netflix subscription (or at least know somebody with one).  That being said, a few years ago there was a lot of fanfare centered around original programming in the video streaming revolution.

To be sure, there were several new and returning exclusive series brought to Hulu, Amazon Prime, and Netflix over the course of the last few years.  So far, the only real “network” to break through has been Netflix.  Hey that Emmy win for “House of Cards” might not have been the ultimate prize, but a win at the awards show is a win for Netflix.

This year a quick look at the Emmy nominations reveals two Netflix shows are aiming to heat up the awards show.  “Orange is the New Black” is getting some major love from fans, and might just have a chance in the major categories it is nominated in.

That’s all great for Netflix, but exactly where is all the press surrounding the Hulu and Amazon Prime shows?  The other original shows can’t be terrible, but not much gets seen or heard from them.  To be fair, Netflix doesn’t turn everything it touches into gold either, but at least people are talking about them.

Perhaps the 50 million subscribers are what is driving the success of shows like OITNB and “House of Cards.”  It’s really hard to say without any concrete ratings system in place to govern streamed media.  Netflix seems to be on pace to take HBO’s place, where the original shows are complimented by some other entertainment. 

Movies are less of a thing for Netflix these days, and it seems that television shows are taking up the majority of playlists.  The thing is, those Netflix Originals are finding their way onto those lists, and the shows are good enough for bloggers and other outlets to pick up on.  That buzz is translating into success, but can it pay off with an Emmy? 

The other streaming outlets need to get a grip, because if not, they are at risk of falling further behind. That’s the thing with growth centered business plans, you need to find a way to win new customers or you’re not relevant anymore.  Nothing says relevant like an Emmy win, and I hear they are coming in orange this year.

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