Thursday, August 14, 2014

'Guardians of the Galaxy' a Multi-Pronged Success for Disney/Marvel



I love it when multimedia experiences work right, and when a business tactic works it’s is just something awesome.  Five years ago, if I would have told you a movie about a talking raccoon, living tree, and green assassin would be a hit film you might have laughed at me.  If I told you the soundtrack for that movie consisting of many obscure classic songs would conquer the iTunes download chart, you definitely would have had a chuckle at my expense.

Well “Guardians of the Galaxy” is close to the $200 millionmark domestically, according to Box Office Mojo, and the soundtrack is “Hooked on a Feeling” topping the iTunes Most Downloaded Albums Chart.  Really, I love it when a plan comes together. 


The multipronged approach is really nothing new, because Disney has pretty much done the same thing time after time.  The thing that matters here is that “Guardians of the Galaxy” was an obscure Marvel comic book title, and could have definitely been considered second tier at best certainly not on par with X-Men or even Avengers in terms of popularity for today’s collectors.

The film was well done, the soundtrack is addicting, and anything that follows after that (DVD, Blu-ray, or download sales) will really be the icing on the Guardians cupcake.  You could argue that this movie has been in the making since Tony Stark got the Marvel train on the tracks in “Iron Man,” and you’d probably be partially right at least.

Still, it’s not every day that a plan gets to be as well executed as this one was, and it deserves a little bit of applause. 


Okay, now what was next?

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