Friday, September 5, 2014

Garth Brooks & GhostTunes: Industry Changers or Dreamers?

In case you missed it, Garth Brooks is finally putting his music up for sale digitally by launching his own company.  The company called GhostTunes has entered the fray against such technology and Internet heavyweights as Apple, Google, and Amazon not to mention a number of smaller competitors like Spotify.  So will the new company stand any chance of standing out?

According to SavingCountryMusic, the new music company has a few things going for it.  Number one is better payments for artists and musicians, and secondly is the chance that the company could find a niche by allowing users to listen to purchased music instantly without having to download it (the cool kids call this streaming).  However, the biggest thing is the availability of the entire Garth Brooks catalog in one fail swoop for about $30.

Garth Might be teetering on the edge of obscurity these days by being semi-retired, and the lack of his presence on iTunes, Play, or even Amazon is a bit mystifying, but he is a name.  A really big name in the world of music, and some new listeners could tune in just to see what all the fuss is about.  According to USA Today he is the biggest selling solo artist in the history of music, way back when CD’s and tapes were all the rage.

So will GhostTunes find a foothold and stick around?  Like everything in technology, that depends on the users and the appeal of the service.  A quick look at the offerings on the web site show that millions of songs are already available including artists like Iggy Azalea, Ariana Grande, Coldplay, and much much more.

You can say a lot of things, but I would believe that if Garth Brooks knows anything it’s the music industry.  This could work, but it really depends on how accommodating users are willing to be and the long lasting appeal of Brooks to anchor sales.  Hopefully over the years he’s got friends in higher places.  Sorry, I couldn’t resist any longer.

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