Small businesses generally have a problem with marketing budgets, because it's usually pretty tight if it is even there to begin with. While every company does some sort of marketing, sponsoring a baseball team, renting a billboard, or putting out a flyer, making a real impact can be difficult. Which is where social media comes into play.
Social networking sites, like Twitter, Facebook, Google Plus, and Instagram, give small businesses a way to market themselves to users at low or no cost. Granted paying for ads on the services that take them is a great way to boost exposure, but from a local point of view, appealing to the community is more effective.
Businesses not located in large cities rely on word of mouth to present their establishment in a positive light. All social media does is amplify that reach. Likes on a page means eyeballs to a post, a share on the post could get a few more likes, the reach goes on and on and grows exponentially. At least that's the plan.
Entrepreneurs using social networking sites to market their companies need to have a plan. The direction and focus of the page needs to stay on target. Therefore, putting together an outline is a valuable tool to progress through the campaign without fail. It helps a lot.
In the end, social media and small business are a great match especially for smaller local type establishments. Users can connect and stay informed of sudden changes, new developments, or just pop in to say hello. It's all about the interactions and providing another layer of exposure at the same time. However, because there are no upfront fees, the return on investment is top notch.
So give those social accounts a try and see what happens, you might be surprised at what you uncover.